Find out which homes yours actually competes with
Before you buy a property, commit to a renovation, or reposition a listing, consider the homes a guest would put on the same shortlist. They may be quite different from the ones a map places closest to yours. A family reserving a week for three generations could pass over a nearby house with steep stairs and choose one farther away with a ground-floor bedroom. For that family, the layout helps define the market. A useful analysis begins with details like these.
Choose the decision before choosing the comparisons
Tell us what the analysis needs to help you decide. An owner deciding whether to create a fifth bedroom needs a different comparison from a buyer weighing two neighborhoods. An established host might need to understand why a once-busy season now has more gaps. We define the question first so the research stays attached to a choice you can make. If a renovation quote expires soon or you’re approaching a purchase decision, share that date at the outset so we can discuss a useful scope.
Look closely at the differences that affect a stay
We examine relevant homes by location, size, design, layout, and amenities. Then we ask which differences are likely to matter for the traveler you want to attract. A house with a pool across town might seem like an obvious comparison until you discover that guests book it for walking access to a venue. Installing a pool won’t give your property that location. Conversely, the second living room you already have may be an advantage for family groups even if it barely appears in your listing.
We also consider when the comparisons hold. A holiday week can make very different homes look equally popular. Quieter periods may reveal which features matter when guests have more choice. We explain where the available evidence supports a recommendation and where it leaves a question open. That distinction matters when the next step involves paying a contractor or committing to a property.
Turn the research into a practical choice
Say you are weighing an outdoor dining area against an additional sleeping space. We’d want to know whether your likely guests struggle to gather comfortably or whether the home is losing suitable groups because of the bedroom arrangement. We might find that the existing layout already meets both needs and the listing does a poor job of showing it. In that case, changing the photos first gives you a lower-cost way to test the idea before changing the house.
When to request the analysis
For an owner considering a purchase or a major improvement, the most useful time is while the decision can still change. Bring the property location, a listing or floor plan if you have one, the options you’re considering, and any costs you already know. For a home in our Full Co-hosting program, market analysis comes together with early guest feedback and pricing work during the three-month ramp-up.
Our aim is for you to be able to explain your decision in plain language. You should know which homes informed it, which differences mattered, and what new information would lead you to reconsider. That gives you something more useful to bring to a co-owner, designer, or contractor than a single projected revenue figure.